It was amongst the first automotive stories hitting the news headlines this week. German car giant BMW Group are set to invest in the future of the iconic Mini, in its spiritual homeland.

Injecting hundreds of millions of British pounds into its Oxfordshire, UK, plant to update it, BMW plans to roll out two electric Mini models from there (the Aceman and Cooper) within the next 3 years. The news is so notable for the drive back to growth in the sector that even the British Prime Minister Rishi Sunak has commented about it.

With BMW clearly making a U-turn on its previous spin that most of its electric car production would be in China, the commitment to Europe (the electric Countryman will be made in Germany) is welcomed by many, including those key European tier 1 suppliers such as injection molding experts ADIS Tachov s.r.o. who are the silent contributors to the auto world's success.

Co-owner and Executive Director Jeremy Svoboda commented that "this is exactly the kind of investment that is needed. We've already seen growth coming back naturally post-COVID, but to see big firms investing big money in our home continent is a great reminder of why we here at ADIS are based centrally in Europe in readiness to support such initiatives as they roll out".

Considering the Mini brand expects to be producing only EVs by 2030, and countries such as the UK banning all but new electric vehicles from 2035, this investment paves the way for hitting both targets and is certainly a good news story for more than just the 4000 employees directly working in the Oxford factory.

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